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Your best friend in home improvement financing since 1999.
A family owned business with a clear mission, a dedicated team and more than 20 years of customer satisfaction.

The Viking Capital Story

A family owned business with a clear mission, a dedicated team and more than 20 years of customer satisfaction.
Your best friend in home improvement financing since 1999.
Viking Capital, Inc. Established 1999.

Two brothers, Greg and Bill Powell, joined forces to fill a need in the Swimming Pool Industry for a one-stop-shop for desirable pool financing options and to eliminate the hassle for pool builders to offer financing to their customers.

Bill was a California Licensed Mortgage Broker and Greg had several years of experience working for a national home improvement lender.  At the time, pool financing was offered primarily as secured loans and took a lot of time and know-how to arrange financing for a pool buyer.  The time and effort required by a pool builder to help their customer find a great loan and to manage the loan process was too much. Viking Capital provided them and their customers a far better option. Viking Capital, Inc. was established in 1999 and in less than a year, they hired their first employee and opened an office on Caledonia Street in Sausalito, California.  

Home improvement financing has changed significantly since our company’s inception but Viking Capital’s core values and mission have not.  Today, Viking Capital acts in the capacity of “consultant”, working with lenders to pair pool buyers nationwide with the best swimming pool financing options available. We are proud to partner with the best pool builders in the nation to offer their customers great loans and service and appreciate our long history of referral business.

Bill Powell has retired but Greg Powell continues to lead the Viking Capital family (including a few more Powells) as President.  Viking Capital, Inc. is now headquartered in Ponte Vedra Beach, Florida. 

Thank you for taking the time to learn more about us. If you have questions or feedback for us, please email us at info@poolloan.net.

Learn more from Greg as seen in Aqua Magazine
Click article to enlarge

Viking Capital is a family owned business proudly helping homeowners invest in their homes to improve their quality of life.

PAWS for the Cause!

We are continually inspired by work of charities and their effort to improve the lives of others. For this reason we support organizations who make a PAWSative Improvement in the quality of life of others.

Viking Capital Supported Charities - 2019, 2020

Loan Terms

* Loan terms and availability vary based on borrower qualifications and are subject to change without notice. Monthly payment amounts are for demonstrative purposes only and are not guaranteed to match final payment amounts for all borrowers. Your Viking Capital Loan Representative will go over all your loan options and their respective terms and payment amounts.

We are proud to offer these great loan options to our Military Families

*Eligibility requirements:

The applicant or co-applicant (or Family Member*) is active duty, military retiree, reservist, or veteran.  Branch of service: Air Force, Coast Guard, Army, Navy, Marine Corps or reserves for these branches. 

Family members must be “lineal” (spouse or direct-line ancestors and descendants. Includes family by adoption and marriage).